The medical technology sector faces a wide range of changes. Up to now companies have primarily focussed on process optimisation and cutting costs. Structural and strategic issues were not considered. However, they are key to the future opening up of new markets and products.
Innovation is the right response to the constantly changing market environment. This is marked by changed purchasing behaviour, access to clients and growing competitive pressure from new technology companies. In addition, general pricing pressure is increasing in the health service.
With many years of experience in medical technology bbv Software Services is an effective partner for implementing innovations particularly in the core area of increased digitalisation and in the development of networked products.